Reelkandi.tv is fast becoming one of Europe’s largest online entertainment TV networks. Our highly stylised video shorts covering the world of entertainment are exclusively produced for over 500 different lifestyle, film & theatre websites. We are selective in acquiring online publishers to be partners on our Network, where they feature our programs (via our own branded video player) throughout the pages of their consumer website. Each partner is carefully selected on the basis of female to male bias; how they engage with the site, spend time on the site along with demographic and psychographic behaviour of the viewers according to research and statistics. Our view rates range from 5% to 20% click through rates, some of the highest results for video views in Europe. We film all our own material, in conjunction with our own inhouse film crews, to produce our exclusive programs on a weekly basis. With a female bias in our target audience, we are attracting brands that wish to communicate to this group, as we provide for pre-roll, mid-roll and sponsored advertising opportunities across our Network. By December 2008, our Network will be reaching 5 million viewers per month, providing for 25 million page views. We are working with Media agencies direct, as well as being supported by some of the leading Online Advertising Brokers. Our profile is predominantly 20-30 something’s, interested in style, fashion, film and the mainstream theatre shows, music, celebrities and travel. The viewers have high disposable income, city and bohemian lifestyles and frequently dine out. Favourite websites include youtube, myspace, facebook, sky showbiz, ASOS, expedia, last minute, handbag, iTunes and time out.
